The company's freestyle crime slant has led to games like Smuggler's Run, Midnight Club, and the universally acclaimed Grand Theft Auto III. Rockstar Games is quickly gaining a reputation for publishing games that manage to be both insanely fun and completely adult in nature. EA is best known for its sports lineup, Nintendo's software is typically family friendly, and Midway is known for its largely arcade-style roster.
In order to become a game publisher that stands out from the crowd, a company has to carve its own niche.
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